Leading By Experiment

The only influencer platform that leads by experiment with extra-ordinary experiences.

Leading By Experiment

Projects
John B Johnson
By 
August 16, 2021

Squeezing the juice out of life.

Tayne was a wonder to work with! She is as playful and fun-loving as she is willing to dig deep. We started with unravelling the anchors that makes Tayne the powerhouse woman she is. She wants to squeeze the juice out of life, own it out loud, and show the world that they can do it too!

Everything about her mission shouted an eagerness to get moving and encourage others to do the same. All signs pointed to "Go!" and this energetic feeling followed our designers into their exploration and development.

The X signifies the willingness to go first. Starting as a static form, the X breaks convention by separating the top right section. While creating an arrow, this adds movement and celebrates action.

Green means go!

Tayne's primary color takes inspiration from the color we see in route to our destination. We then paired it with black and white to allow every inch of that green to speak for itself. When picking a typeface, we looked for characteristics that could hold firm in any experiment. Clear and memorable at high speeds. Bold and a little quirky up close. Phosphate fit the bill perfectly.

The visual attitude we developed for the car was directed by the values behind the brand. Forward facing arrows wrap around the back third of the car to signify the process of growth. Green accents accentuate the headlights to give the care a friendlier face.

Tayne invites others to be nothing less than their fullest selves, and every moment was an opportunity to communicate that. Even the car hood has a custom carbon fiber pattern!

”I believe the only failure is giving up. The rest is experimentation.”

Tayne Griffin

a-week-in-san-francisco-with-niantic-labs

A Week in San Francisco with Niantic Labs

Spending a week in person with our partners.

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a-week-in-san-francisco-with-niantic-labs

A Week in San Francisco with Niantic Labs

Spending a week in person with our partners.

the-passion-equation

The Passion Equation

How logic often takes the backseat.

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the-passion-equation

The Passion Equation

How logic often takes the backseat.

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An Industry of Anxiety

It's burning us out, but you can do something about it.

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an-industry-of-anxiety

An Industry of Anxiety

It's burning us out, but you can do something about it.

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A Nation of Anxiety

Take a deep breath

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a-nation-of-anxiety

A Nation of Anxiety

Take a deep breath

ma

The Space Between

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ma

The Space Between

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Vitamins vs Painkillers

Are you a nice-to-have or an essential?

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vitamins-vs-painkillers

Vitamins vs Painkillers

Are you a nice-to-have or an essential?

7-years-of-designing-for-peace

7 Years of Designing for Peace!

A poem by John B. Johnson

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7-years-of-designing-for-peace

7 Years of Designing for Peace!

A poem by John B. Johnson

the-dark-side

The Dark Side

Where aesthetics meet comfort

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the-dark-side

The Dark Side

Where aesthetics meet comfort

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Is Gen-Z Lazy?

or Are You Just Basic?

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is-gen-z-lazy

Is Gen-Z Lazy?

or Are You Just Basic?

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A Classic Return: The Balenciaga Effect

Is there a more creative solution than simply stripping everything down?

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a-classic-return-the-balenciaga-effect

A Classic Return: The Balenciaga Effect

Is there a more creative solution than simply stripping everything down?

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Knock-Knock: Who's there?

The never ending quest for identity

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knock-knock-whos-there

Knock-Knock: Who's there?

The never ending quest for identity

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Chemistry

The Science of Creative Success

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chemistry

Chemistry

The Science of Creative Success

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4 is Enough

A four-day workweek works

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4-is-enough

4 is Enough

A four-day workweek works

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No!

Why this one word is complete by design.

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no

No!

Why this one word is complete by design.

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Bored Maker!

Why leaning into boredom is inspirational

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bored-maker

Bored Maker!

Why leaning into boredom is inspirational

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The 2024 Olympics

A Brand Designer's Medal Ceremony

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2024-olympics

The 2024 Olympics

A Brand Designer's Medal Ceremony

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The Power of Play

The benefits of embracing your childlike wonder

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the-power-of-play

The Power of Play

The benefits of embracing your childlike wonder

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Connecting You For More

Owning the champion mindset that fights to win for the residents of Cleveland.

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connecting-you-for-more

Connecting You For More

Owning the champion mindset that fights to win for the residents of Cleveland.

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Time To Choose a Side

FPO

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time-to-choose-a-side

Time To Choose a Side

FPO

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The Art of Craft

How a little bit of you goes a long way

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the-art-of-craft

The Art of Craft

How a little bit of you goes a long way

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Design is a Commodity

Your identity is your most valuable asset.

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design-is-a-commodity

Design is a Commodity

Your identity is your most valuable asset.

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Music that tastes good

Thrill your senses

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music-that-tastes-good

Music that tastes good

Thrill your senses

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Ice Breakers are Whack

Winter is coming

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ice-breakers-are-whack

Ice Breakers are Whack

Winter is coming

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We won't Just do it!

a small mantra

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we-wont-just-do-it

We won't Just do it!

a small mantra

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Move fast and break things?

Rethinking the path to authenticity

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move-fast-and-break-things

Move fast and break things?

Rethinking the path to authenticity

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Empowered by History

Looking back intentionally to move forward

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empowered-by-history

Empowered by History

Looking back intentionally to move forward

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Shine like an emerging creative

The power of leaning into play

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shine-like-an-emerging-creative

Shine like an emerging creative

The power of leaning into play

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Talk yourself up

Affirmations for successful living

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talk-yourself-up

Talk yourself up

Affirmations for successful living

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Finding Happy

Embracing a New path

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finding-happy

Finding Happy

Embracing a New path

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Identity Mosaic

Crafting a masterpiece in intentional bits

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identity-mosaic

Identity Mosaic

Crafting a masterpiece in intentional bits

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The Brand Designer’s Secret Weapon

IdARCH completely bridges the gap between brand strategy and design.

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secret-weapon

The Brand Designer’s Secret Weapon

IdARCH completely bridges the gap between brand strategy and design.

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Perish the Thought!

Doubt is a mile wide, but only an inch deep.

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perish-the-thought

Perish the Thought!

Doubt is a mile wide, but only an inch deep.

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The Beauty Bias

We've got a secret

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the-beauty-bias

The Beauty Bias

We've got a secret

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What’s Your Anthem?

Every superhero has a theme song, and so should every creative.

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whats-your-anthem

What’s Your Anthem?

Every superhero has a theme song, and so should every creative.

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The Lonely Road

The path that makes all the difference

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the-lonely-road

The Lonely Road

The path that makes all the difference

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Make them Cry!

The profound power of Clarity

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make-them-cry

Make them Cry!

The profound power of Clarity

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Break The System

The change we all need

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break-the-system

Break The System

The change we all need

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Leading through Cancer!

A journey of transformation

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leading-through-cancer

Leading through Cancer!

A journey of transformation

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The case for I don't know

You don't have to have it all figured out

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the-case-for-i-dont-know

The case for I don't know

You don't have to have it all figured out

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Dodge the Burn

Using your passion as the compass for navigating career choices

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dodge-the-burn

Dodge the Burn

Using your passion as the compass for navigating career choices

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Dang! It's been a year

A Journey of Design, Inspiration, and You!

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dang-it-its-been-a-year

Dang! It's been a year

A Journey of Design, Inspiration, and You!

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What's in a name?

The first word of your story

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whats-in-a-name

What's in a name?

The first word of your story

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The Founder's Dilemma

The secret weapon most startup founders forget.

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the-founders-dilemma

The Founder's Dilemma

The secret weapon most startup founders forget.

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Love You!

Beyond the Work

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love-you

Love You!

Beyond the Work

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Management considerations

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hiring-an-in-house-designer

Hiring an in-house designer

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Play. Know. Grow.

How we served the world the sporting life partner for people of colour.

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play-know-grow

Play. Know. Grow.

How we served the world the sporting life partner for people of colour.

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The Creative Operating System

The path to becoming one of none

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the-creative-operating-system

The Creative Operating System

The path to becoming one of none

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Stay Peachy!

How the mood of the world, is captured in color.

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stay-peachy

Stay Peachy!

How the mood of the world, is captured in color.

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Find your Vibe!

Refreshing Identity Architecture to empower more partners

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find-your-vibe

Find your Vibe!

Refreshing Identity Architecture to empower more partners

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To the Clouds

Building with Sky-High Ambition

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to-the-clouds

To the Clouds

Building with Sky-High Ambition

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The Creative Assist

Trusting in others to win

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the-creative-assist

The Creative Assist

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Design Systems Matter

The investment that improves efficiency and drives scalability

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design-systems-matter

Design Systems Matter

The investment that improves efficiency and drives scalability

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Built on Trust

The intentional character trait that fuels legacies

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built-on-trust

Built on Trust

The intentional character trait that fuels legacies

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Diversity: The Winning Mix

How diverse perspectives deliver sustained innovation

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diversity-the-winning-mix

Diversity: The Winning Mix

How diverse perspectives deliver sustained innovation

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Small on AI

Our standard of best practice on Generative AI

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small-on-ai

Small on AI

Our standard of best practice on Generative AI

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Identity over Data

In a world obsessed with data, the most distinctive advantage comes from a deeper understanding of people.

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identity-over-data

Identity over Data

In a world obsessed with data, the most distinctive advantage comes from a deeper understanding of people.

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Empathy: The Competitive Advantage

Connecting with people for business impact

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empathy-the-competitive-advantage

Empathy: The Competitive Advantage

Connecting with people for business impact

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Branding on Purpose

Building to mean more to consumers

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branding-on-purpose

Branding on Purpose

Building to mean more to consumers

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ROI by Design

Building for growth, loyalty, and longevity!

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roi-by-design

ROI by Design

Building for growth, loyalty, and longevity!

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Shaping the Future(LAND) of Cleveland

Helping Cleveland's Premiere Art & Tech Conference Thrive

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shaping-the-future-land-of-cleveland

Shaping the Future(LAND) of Cleveland

Helping Cleveland's Premiere Art & Tech Conference Thrive

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Harmony: The Design Story

The sum of our minds and gifts

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harmony-the-design-story

Harmony: The Design Story

The sum of our minds and gifts

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Take a Breather

Because sometimes all you really need is to take a break

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take-a-breather

Take a Breather

Because sometimes all you really need is to take a break

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The Competitive Mindset

Bringing a competitive gaming mindset to business

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the-competitive-mindset

The Competitive Mindset

Bringing a competitive gaming mindset to business

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Your Design Partner

Every brand deserves a partner who understands its rhythm

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your-design-partner

Your Design Partner

Every brand deserves a partner who understands its rhythm

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Anyone Can Be A Mentor!

Using mentorship to springboard others around you.

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anyone-can-be-a-mentor

Anyone Can Be A Mentor!

Using mentorship to springboard others around you.

remote-collaboration

Remote Collaboration

How we build within to influence the world through design

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remote-collaboration

Remote Collaboration

How we build within to influence the world through design

howl

A Whole New World to Social Commerce

Facilitating collaboration between brands and creators.

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howl

A Whole New World to Social Commerce

Facilitating collaboration between brands and creators.

active-listening

Active Listening

Why we listen twice to speak once.

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active-listening

Active Listening

Why we listen twice to speak once.

a-love-letter-to-design

A Love Letter to Design

If you think about it, designers are pretty much athletes

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a-love-letter-to-design

A Love Letter to Design

If you think about it, designers are pretty much athletes

creative-checkup

Creative+Checkup

Our 2023 Summer Interns built something with the mission of empowering fellow creatives

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creative-checkup

Creative+Checkup

Our 2023 Summer Interns built something with the mission of empowering fellow creatives

accessible-design

Accessible Design

It matters more than you know, so do it right!

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accessible-design

Accessible Design

It matters more than you know, so do it right!

type-isnt-so-scary

Type Design isn't so Scary

The overwhelmingly beautiful process of creating a custom typeface

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type-isnt-so-scary

Type Design isn't so Scary

The overwhelmingly beautiful process of creating a custom typeface

cyxtera2

Connecting Worlds of Data

Reflecting a seamless experience of the marriage between our physical space and digital portal.

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cyxtera2

Connecting Worlds of Data

Reflecting a seamless experience of the marriage between our physical space and digital portal.

killer-folios

Killer Folios

Your portfolio is a secret weapon for success...

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killer-folios

Killer Folios

Your portfolio is a secret weapon for success...

i-saved-it

I Saved it

The never ending quest for design assets...

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i-saved-it

I Saved it

The never ending quest for design assets...

designed-to-lead

Designed to Lead

Why designers belong where critical business decisions are being made...

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designed-to-lead

Designed to Lead

Why designers belong where critical business decisions are being made...

bring-peace

Bring Peace

Coming together to intentionally build the future...

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bring-peace

Bring Peace

Coming together to intentionally build the future...

creative-fluency

Creative Fluency

How we combine the superpowers of Gen-Zs and millennials

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creative-fluency

Creative Fluency

How we combine the superpowers of Gen-Zs and millennials

designers-are-scary-interviewing

Designers are Scary! Interviewing

A recap of the second edition of our amazing event, Designers are Scary!

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designers-are-scary-interviewing

Designers are Scary! Interviewing

A recap of the second edition of our amazing event, Designers are Scary!

my-creative-marathon

My Creative Marathon

5 Marathon Training Lessons That Apply to Your Craft

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my-creative-marathon

My Creative Marathon

5 Marathon Training Lessons That Apply to Your Craft

vulnerable-brilliance

Vulnerable Brilliance

Cultivating creativity and innovation for the long-term

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vulnerable-brilliance

Vulnerable Brilliance

Cultivating creativity and innovation for the long-term

think-mobile

Think Mobile

Designing for the ultimate mobile experience? essential tips to keep in mind.

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think-mobile

Think Mobile

Designing for the ultimate mobile experience? essential tips to keep in mind.

design-for-good

Design For Good

Design goes beyond looking good or being trendy...

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design-for-good

Design For Good

Design goes beyond looking good or being trendy...

peridot

Explore the Adventurer within

Bridging the gap between the virtual and physical world, one adorable pet at a time.

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peridot

Explore the Adventurer within

Bridging the gap between the virtual and physical world, one adorable pet at a time.

just-my-type

Just My Type

How typography helps you pass the vibe check

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just-my-type

Just My Type

How typography helps you pass the vibe check

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The Value of Celebrating

Let’s do some high-fiving once in a while!

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the-value-of-celebrating

The Value of Celebrating

Let’s do some high-fiving once in a while!

jbw2023

wunderbread

One week, one brilliant build to help you pass the daily vibe check.

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jbw2023

wunderbread

One week, one brilliant build to help you pass the daily vibe check.

das-recap

Designers Are Scary! Recap

We hosted the first event in a free series designed to even the odds.

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das-recap

Designers Are Scary! Recap

We hosted the first event in a free series designed to even the odds.

2023-internship

Hiring Summer Interns!

Want to spend your summer with a small studio?

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2023-internship

Hiring Summer Interns!

Want to spend your summer with a small studio?

serendipity

Serendipity!

Most celebrated discoveries are happy accidents.

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serendipity

Serendipity!

Most celebrated discoveries are happy accidents.

creativity-is-remixing

Creativity is Remixing

Every design is a remix of the past, present, and future.

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creativity-is-remixing

Creativity is Remixing

Every design is a remix of the past, present, and future.

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The Chokehold of the 9-5

It's enough to drive you crazy if you let it!

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chokehold-of-9-5

The Chokehold of the 9-5

It's enough to drive you crazy if you let it!

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4 Lessons Designers Can Learn from Drag Queens

Let the music play!

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4-lessons-designers-can-learn-from-drag-queens

4 Lessons Designers Can Learn from Drag Queens

Let the music play!

we-are-hiring

We're Hiring!

Hello, is it you we’re looking for?

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we-are-hiring

We're Hiring!

Hello, is it you we’re looking for?

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Which Side Affects You?

An entry point for expanding our understanding of the Roe v. Wade overturn and its impact on fundamental human rights.

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side-affects

Which Side Affects You?

An entry point for expanding our understanding of the Roe v. Wade overturn and its impact on fundamental human rights.

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Meet The Pet Department

Meet the four-legged members of the Pet Department!

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pet-department

Meet The Pet Department

Meet the four-legged members of the Pet Department!

squrl

A Tendency for Tangents, Turned Studio Tool

An ever growing discovery engine to hold all the incredible creations we come across as a virtual studio.

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squrl

A Tendency for Tangents, Turned Studio Tool

An ever growing discovery engine to hold all the incredible creations we come across as a virtual studio.

studio-office-hours

Studio Office Hours

Taking a look at our daily collaboration sessions

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studio-office-hours

Studio Office Hours

Taking a look at our daily collaboration sessions

studio-retreat-2022-bring-peace

Studio Retreat 2022Bring Peace

a small studio’s first retreat! Together we reflected on what it means to bring peace.

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studio-retreat-2022-bring-peace

Studio Retreat 2022Bring Peace

a small studio’s first retreat! Together we reflected on what it means to bring peace.

what-goes-into-building-a-design-studio

What Goes Into Building A Design Studio?

What are the key building blocks of a small studio?

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what-goes-into-building-a-design-studio

What Goes Into Building A Design Studio?

What are the key building blocks of a small studio?

Let’s talk strategy.

Schedule a call with our Identity Architect and see if it makes sense to work together.